Virtual Seminar on Persona
There is a virtual seminar on Persona by Steve Mulder. Steve Mulder is Principal Consultant in the User Experience group at Molecular, an Internet consulting firm in Boston, and author of the book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. Steve is also a regular speaker at Web Design World, the IA Summit, and Digital Design World. With over ten years of experience in user research, information architecture, interaction design, and usability, Steve practices what he preaches by delivering successful user experiences that drive business results.
In this Virtual Seminar, you’ll learn:
- How to identify the users most critical to your business by exploring each step in the persona creation process.
- How to use your personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design.
- How to apply qualitative techniques for creating personas, including practical advice on how best to conduct user interviews.
- How to create robust personas with new quantitative research methods such as surveys and log file analysis.
What methods are available to help segment your audience into unique personas.
The 90-minute seminar will include an extended Q&A where you'll have the opportunity to ask Steve about your specific challenges.
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