Book: Clued In - How to keep your customer coming back again and again

How to keep your customer coming back again and again. New book called Clued In, authored by Lewis P.Carbone.

Lewis P.Carbone has been one of the business world’s foremost advocates for the value of managing experiences. He was coauthor of the seminal 1994 article that introduced the marketing world to the idea of customer experience management. Through his consulting firm, Experience Engineering, he advises companies on how to deliver value to customers through experience.

Jesse James Garrette, has updated mentioned interviewed Lou Carbone. And its available in his Adaptive path blog.