Response blog - Bad Thinking: Web redesign is bad strategy
This is the response blog to Gerry McGovern's Blog on Web redesign is bad strategy
My views are little different from Mr.Gerry McGovern blog on web redesign. To begin with Google homepage is not the relavant example to showcase in this scenario. First of all, what we see in google home page is only search. In many interviews Merrisa has mentioned that, Sergy has end up designing this Google UI because he was not expert of design & HTML. And we should not take google home page Except Google & Ask all other website in the world has bucket full of content & channels in the home page.
Lets take the example of Yahoo! or msn or aol's home page or any site in www. As web evolved these design of these websites matured & interaction changed. Check the Yahoo! home page screenshots taken from webarchive.org and look at the design transition from 1998 to 2007. Most of us would have seen this. Still have a look at the design change below. And we can't expect the Yahoo to retain the same design of 1998 till date.
Yahoo website in 1996.
Yahoo website in the year 1998
Yahoo website in the year 2000
Yahoo website in the year 2002
Yahoo website in the year 2005
And today's Yahoo website - 2007
Nice redesign, some nice new graphics and colors alone are not part of the redesign of the webpage. Most of the redesign is the result of customers feedback, sales result, business conversion rate and sticking with latest technology. Redesign always shows the healthy sign of the business and the brand. Look at sony, Nike, Coke or any websites. Its like automobile manufacturers coming up with new design of cars every year. Its like evolution of man from ape.
Redesigning is nothing but its repainting and fixing/changing furnitures once in 5 years. Since the technology grows faster and customer needs more changes, the websites are redesigned once in every year or two. Martin Ringlein's comment is good.
Also Read:
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- Yahoo! Mail : Unlimited storage - thoughts !!!
- Froogle: Now called as Google Product Search?
- Google Maps: Draggable Driving Directions ?
- Firebug 1.05 for Mozilla
- Yahoo maps is also the phone book
- Crop, sharpen, make pictures pop. Get the free Google Pack
- Adobe Dreamweaver cs3 - Review
Tags:
blog response
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design ideas
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design life
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google
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user experience
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user Interface design
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yahoo
3 comments:
I actually prefer the earlier yahoo examples, less cluttered and much simpler and easier to do what is required, SEARCH!
Hi Jermayn,
You are right, older pages looks less clustered because they didn't had so many channels and business as they have now. For the sites like Yahoo, msn & aol, it has hundreds of channels and there are people who use Yahoo for very few channels - Answers or Groups. Those types of user needs a ready available shortcut button from home page to click. Ofcourse yahoo has furl for all the channels. Still people prefer coming to yahoo home page & click the channel they want to use. In my case I go to yahoo small business to buy and manage domains. In those scenarios I use search, because its hidden to my eyes and from second time I use the furl, because its saved in browser cache.
I totally agree with Rajesh. The redesign doesn't happen only in the web. How about the new versions of Microsoft Operating Systems every year. Are we not upgrading our system to newer version. Why are we not still sticking to Win 95 or Win 98. Why should we go for Win XP or Win Vista. Because it makes your life much more simpler and appealing.
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