April 19, 2007

Froogle: Now called as Google Product Search



Froogle Renamed as Google Product Search!


We all know that Froogle (in the year 2002) is one of the flop from Google's Lab . Various discussions happening in many forum on the name change.
For the brand like google, its not really going to affect because of the fact that, anything on and about google is going to reach entire planet in a day or 2.

Google says. Why the name change at all? Because Google's grown up since Froogle was launched and better understands the importance of names and brands:

"We were a really young company, and I don't think we really understood the burden of a new brand," said Marissa Mayer, vice president of search products and user experience at Google. "I also think it was very hard to build awareness. Our product offering was very robust, but it will fare better with a Google Product Search name."

Read more from Search Engine Land...

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