Usable content for Blog & Websites

Most important thing apart from design, navigation, and interaction is "Content ". For a successful blog or website proper content is the primary key. Which is the appropriate content for the readers and customers?

Product: Coppertone is a very famous UVA/UVB protection for kids.



Lets take a scenario: On Sunday morning Kathy (mom of 3 years) is helping his son tom to get prepare for swimming lessons. And accidentally tom sprays Coppertone into his eyes and he started crying & screaming. Immediately mom understands the situation and reads the instruction provided over the spray and it says, "Rinse the eyes thoroughly". And now mom faces the problem, his son is so young and he doesn't allow her to rinse the eyes. Since its Sunday morning her pediatrician is not reachable over phone. Now she immediately login to internet and looks at the Coppertone website to find what needs to be done.

Now with this scenario, what type of content does a user needs? Coppertone Website says "Rinse the eyes immediately". But situation is different for the mom.

One of the most efficient ways to write content should be Scenario Based. Apart from the technicalities, it’s also very important to understand what exactly user wants from a website. It’s always very important to write down different scenarios of the specific persona of the product. And validate the content with the listed Scenario. Scenario based content & being honest with customers real time issues with improve the loyalty over the product.

Now, you can do a task analysis of yourself with this scenario in http://www.coppertone.com/