NYC-UPA Oct 16 Event: Eye-Tracking for Usability

NYC Usability Professionals Association presents: (Event Details)

Eye-Tracking for Usability Testing:
Seeing what people do and hearing what they say is the heart of usability
research. But what's the brain doing? Nielsen Norman Group used eye-tracking
technology to watch hundreds of people's eyes as they used the Web, doing a
plethora of different tasks and using different websites. Seeing exactly
what the user is looking at – and not looking at – is like getting to sneak
into his brain for a little while. Kara Pernice Coyne will discuss how she
conducted this research and present some of the findings from it. She is the
co-author with Jacob Nielsen of the upcoming book, Eyetracking Web
Usability. Event Details

Speaker:Kara Pernice Coyne, Director of Research, Nielsen Norman
Group